Strategic Branding Consultants for Corporates
One of the most common marketing mistakes we witness almost daily, is companies who expend valuable marketing budget on marketing ‘tactics’ before they have a clearly defined and understood marketing strategy.
Think First, Act Second
That is, they move straight to the ‘doing’ stage, before they have developed the ‘thinking’ stage; the Marketing and Brand Strategy. We liken that to building a house without having architectural plans to guide you, or like hopping on a bus without knowing your destination or worse still, where the bus is going.
Without a thoroughly developed guiding brand and marketing strategy to underpin your marketing tactics, you are marketing by guesswork and without doubt, wasting hard earned and precious money.
The Ingenious Brandcarebrand and marketing strategy is the foundation on which all marketing tactics should be planned, then consistently implemented and measured against.